Apple TV 4K Has Finally Been Launched

Apple TV 4K launched: Specifications and features

Now that the Apple TV has support for 4K HDR, Apple will start offering 4K HDR movies on iTunes.

Additionally, 4K movies will be the same price as HD movie in iTunes, and customers will receive an automatic upgrade to 4K if they bought HD movies.

Apple TV 4K will be available on September 15th at a price tag of $179. Apple's a bit late to the 4K party, but may be just in time: Sales of 4K TVs have spiked over the last couple of years, and by next year it'll be all but impossible to buy a big TV that doesn't do 4K. Even the GPU will be four times faster than the current Apple TV. The new box will be available for order on September 15, Apple said. The larger story here is support for HDR, which I can attest makes a big difference, providing far more vibrant colors than traditional color on TV screens. Apple is also planning to bring live news and sports to its new set-top box.

On the software side, the Apple TV is getting a new portal dedicated to live sports and a news app. Apple will also still sell the existing non-4K Apple TV for $149.

Amazon, Roku and Google's Chromecast have already been updated to support 4K resolution, so the Apple TV 4K brings the iPhone maker's set-top box onto the same playing field.

The device supports the HDR10 and Dolby Vision HDR standards at a display resolution of 3,840 x 2,160 and 60fps. We expect it will also come to the older Apple TV.

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The Amazon Fire TV would also be considered as part of this roundup, but the latest 4K-capable streamer is now unavailable; we expect Amazon will refresh its own 4K media hub in the near future.

The Apple TV can now be used to control your HomePod device.

But there's more! An August 2017 leak comes from the firmware on a HomePod, yup the same place we recently got a stunning iPhone 8 leak too.

Apple themselves are also investing $1 billion into creating up to ten original shows, that rival the quality of Amazon and Netflix. It runs the latest TVOS. You can bet most blockbuster titles will be priced $29.99 (the going rate), albeit with Apple's iTunes Extras that include bonus materials such as deleted scenes and production featurettes.

This year we got a single sign-on mode, plus (for US users) a global search tool to help you find any programme you want.

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