Twitter Calls Out Kellogg's Over Racist Cereal Box

KelloggsUS cereal box

The snack maker said on Twitter Wednesday it will replace the cover drawing of cartoon characters shaped like corn kernels populating a shopping mall. And there's only one brown Corn Pop on the box and it's the janitor. Author Saladin Ahmed objected on Twitter that the cereal box is "teaching kids racism" because the only brown Corn Pop showcased as a cleaning person rubbing the floorings. Viewers are supposed to find certain characters in the illustration, but Saladin Ahmed noticed something else.

If you read a headline about a brown corn pop being a racist caricature in 2017, you might think it's another case of Internet culture making us all too sensitive.

"Yes it's a tiny thing, but when you see your kid staring at this over breakfast and realize millions of other kids are doing the same", he added.

On a tweet, the company said that it takes its commitment to diversity & inclusion seriously and that Corn Pops labels are being updated and should be in stores everywhere in the near future.

Just after few hours of Ahmed's tweet on Tuesday, the Battle Creek, a Michigan-based manufacturer of cereal and Pop Tarts stated that the artwork had been altered and will reach shops as soon as possible. The artwork has been updated and will be in stores soon, the company tweeted.

More news: Taco Bell Introduces Yet Another Experiment: The Kit Kat Chocodilla

Kellogg's spokesperson Kris Charles told USA Today in a statement that "Kellogg respects all people and is committed to diversity", confirming that the packaging has been changed.

Kellogg's social media team moved swiftly to address Ahmed's concerns, which also gained some appreciation from the writer. Do Corn Pops have a race?

Some people debated whether Corn Pops have a gender.

I looked at the box.

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