Paytm Announces 'Paytm Inbox,' A Messaging Service to Rival WhatsApp

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The Paytm Inbox feature will also include notifications, where users will be able to see cashback offers available across categories. WhatsApp has over 200 million active users. The PayTm Inbox in-app will be accessible for Android/IOS Operating systems. Note that Paytm has not mentioned whether the messaging app will use the UPI for sending money and receiving money or if it will be using balances in the Paytm wallet. This feature is a full messaging platform that lets users communicate via messages, share photos and videos and also send and receive money using the Paytm Wallet. "You can even chat with your friendly neighbourhood shopkeeper and order stuff easily and send them money instantly on delivery", said the company in a blog post. To counter the upcoming threat from WhatsApp, India's leading mobile payments app, has announced Inbox, a full-fledged chat platform into its app. We tested this using a second Paytm account with Inbox and it works as expected.

The chosen approach of integrating payments and messaging was explained by senior vice-president of Paytm, Deepak Abbot: "There is a need of social messaging, commerce and payments seamlessly blending into one another". Inbox is end-to-end encrypted to maintain your privacy and security.

The chatting option on Paytm Inbox enables users to have private as well as group conversations, share photos, videos and live location, and capture and share moments with the built-in camera.

More news: Bride identified as killer of 13 people with poisonous milk

Also, Paytm Inbox lets you delete messages that you accidentally sent.

Supported by Alibaba and SoftBank among others, is fortifying its results with social features to give it an improvement against messaging apps in India which are increasingly trespassing its territory by introducing payment features of their own. It is located in the bottom right corner of the application.

With Inbox, it looks like Paytm is trying to build something similar to WeChat in China. Apps like BHIM, Chillr, PhonePe, Pockets, Tez, and TrueCaller have already integrated UPI, and there have been rumours that WhatsApp is looking to enter the mobile payments market in India by integrating the UPI mechanism. The wars are only going to intensify in the next few months.

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