Snapchat unveils major redesign that separates friends from brands

Snapchat's redesign in three screens. Snap

The plan, as Snapchat has explained it, is to foster an entertainment environment dictated by recommendations that are rather than user-based ones. However, with the new design changes Publishers could begin following back their user bases, but unless they start interacting with the millions of accounts, they may show up lower in the feed than they would on the Discover page.

The redesigned app will be available to a small percentage of users right away and roll out to everyone "in the coming weeks", Snap said.

The company is also touting its curated media offering as an alternative to "fake news" on other social channels. Snapchat's algorithms are superior, he argued, because they're "based on your interests-not on the interests of "friends"-and to make sure media companies also profit off the content they produce for our Discover platform".

NEW YORK CITY, NY- March 2, 2017: Snapchat's Snap Inc. makes IPO debut on the New York Stock Exchange NYSE. "This means that the Chats and Stories from your friends are on the left side of Snapchat, and the Stories from publishers, creators, and the community are on the right", said the blog post from Snap.

"After all, how many times have you shared something you've never bothered to read?" In the center is the Snap camera, which will remain the app's home screen to encourage users to point, click and share.

"This secret is hiding in plain sight" was about a calculator app that hides nude photos on your phone, while "Gucci Mane's new hair has the internet shrieking" covered the rapper's new $500 haircut and "These Celebs get REAL about losing their virginity" featured Joe Jonas and others discussed having sex for the first time.

Snapchat still looks mostly the same, but there are a few big changes that should make using it a lot easier. On the right is where the content from brands will be.

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"While blurring the lines between professional content creators and your friends has been an interesting Internet experiment, it has also produced some odd side-effects (like fake news) and made us feel like we have to perform for our friends rather than just express ourselves", the Snap team wrote in a blog post.

Now, when you finish watching one Story, Snap will show a brief interstitial screen with the name and a preview of the next friend's Story. However, the changes could raise red flags for publishers that rely on people finding their content while flicking through stories published by friends.

"While blurring the lines between professional content creators and your friends has been an interesting Internet experiment, it has also produced some unusual side-effects (like fake news) and made us feel like we have to perform for our friends rather than just express ourselves", Snapchat wrote in a blog post. This is a Friends page that's more "dynamic" than before.

"Snap is about chatting with your friends, about conversations that happen every day and all day", he said.

As the Times noted, Facebook and Twitter, along with Google, last month testified before Congress in regards to the roles their platforms played in influencing the last US presidential election and how Russian operatives manipulated their services to spread misinformation.

"My optimistic side likes to think that the past three quarters since Snap's IPO are helping to set expectations regarding reasonable growth rates for new advertising-driven businesses - expectations that have been thrown for a loop due to Facebook's unprecedented success", Forrester analyst Melissa Parrish recently told Digital News Daily.

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