Singapore first in Southeast Asia to get Amazon Prime membership programme

Yahoo file

According to a press release, Singapore customers will be able to enjoy Prime benefits including exclusive access to free two-hour delivery on orders over $40 and unlimited free worldwide shipping on orders above $60. Members will enjoy a host of facilities, including access to video streaming and free gaming services such as Twitch Prime. Amazon Prime is also available in India and Japan, so its Asian penetration is growing quickly to encompass a large portion of the fast-growing region. Before, customers had to spend at least $20 for a free two-hour delivery, but the company said that there isn't a minimum for orders in major cities.

Speaking to The Straits Times, Mr Ghani acknowledged that some living in the country already have Amazon Prime memberships for the U.S. site.

Amazon has just extended its e-commerce tendrils even deeper into the Singapore market. From this week, however, it is offering its full Prime bundle which includes free worldwide shipping on orders over SG$40 and subscriptions to its Prime Video service and Prime Twitch offering.

Forrester senior analyst Xiaofeng Wang noted that Amazon made a splash when it first launched its Prime Now services in Singapore and has made improvements to the service since then, as in the early days, it was unable to fulfill the two-hour delivery promise and had limited product categories and options. Furthermore, items that previously shipped free to Singapore using AmazonGlobal Saver are not available, or are shipped separately but with fees.

More news: Unverified Graphic Footage Allegedly Shows Corpse of Yemen's Ex-President Saleh

Speaking to The Straits Times, Amazon Prime International's vice president Jamil Ghani noted that the Prime membership is country-specific and not transferable at all - those who already have US Prime memberships can not convert them to local ones, and vice versa. "Customers in Singapore have been enjoying ultra-fast delivery with Prime Now since July, and now, the introduction of Amazon Prime will take their shopping experience to the next level", said Jamil Ghani, vice president, Amazon Prime worldwide.

Today, 6 November, Amazon announced the launch of Amazon Prime in Singapore.

That said, Amazon may consider adding these services in the future.

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