Amazon Prime Video now available on Apple TV

YouTube cracks down on disturbing videos of children

Even if you don't subscribe to Prime, Amazon Video might still be worth a look, as it offers the first episodes of Amazon Original TV shows for free, for all users.

Prime Video members can now use Apple TV to access Amazon original movies, Prime originals and Hollywood blockbusters and TV series and more than 140 channel subscriptions in the US and 95 in the U.K., Germany and Austria. "Especially when the Apple TV 4K is capable of delivering 4K, HDR, Dolby Vision and 5.1 sound from so many other applications - including iTunes and Netflix".

"There is nothing that excites us more than delighting our customers, and we are thrilled for them to stream Prime Video on Apple TV", says Mark Eamer, vice president of Prime Video.

Technically, there are workarounds such as streaming the video on an iPad or iPhone, then streaming that to the Apple TV using AirPlay - but most consumers don't want to be bothered with workarounds.

The rivalry between Google and Amazon has heated up as the search giant and online retailer have moved quickly into hardware and internet services.

Why would Amazon suddenly decide to play nice with Apple but not with YouTube? When configured with an Apple TV 4K unit and a 7.1 stereo system, audio is only being fed to one speaker and a subwoofer.

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Amazon stopped selling Apple TV and Google Chromecast on its website after a year of launching Fire TV. Nest being a sister company to Google that makes various net-connected gizmos.

And while Apple is planning a push into premium original video, that's not quite a zero-sum business like live game streaming, where creators tend to stick with one platform and bring their viewers with them. The Apple TV 4K comes in either 32GB or 64GB variants, although note that this won't allow you to store much content locally, whether 4K or 1080p. Google blamed a "lack of reciprocity" on Amazon's part for the decision.

You can watch Amazon Prime Video at home or on the go by downloading it onto your Android or Apple device.

Google also takes 30% of sales made through its app platform, although with less strict controls than Apple, particularly in terms of directing people to other places they can sign up.

Amazon said in a statement, "Google is setting a disappointing precedent by selectively blocking customer access to an open website". That's it. There's no optical audio output or any other socket, which is a shame because there's certainly room for an HDMI passthrough, which would come in useful for cramming multiple 4K devices into a potentially limited number on the back of your TV.

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