Facebook to use its News Feed to push more videos to users

Publishers To Stop Receiving Facebook Money For News Feed Videos

Facebook also said that next year it would begin testing ads in its Watch service that run at the beginning of videos, known as pre-roll ads, something the company previously avoided.

In a more annoying caveat, Zuckerberg's brainchild has also announced that it's toying with the idea of ads that appear during the middle of a video. They will also see new episodes of a show if they have watched an earlier episode. The ad revenue that comes with more video content, and incentivising publishers to create videos that keep users bringing in the views - all while keeping tabs on users every move.

Taken together, the changes underscore Facebook's pivot from the one-off videos that popularized the medium on its social network to the episodic series that the company has been investing in to cultivate a more TV-like audience and attract TV-level ad dollars.

Facebook has announced it is introducing some changes with its ad policy for videos shown on its platform, with the introduction of pre-roll ads being the center of it all.

After resisting the urge to launch pre-roll ads on its network, Facebook is finally embracing the idea.

More news: Senator Gillibrand Trump is Trying to Silence Me ... With 'Sexist Smear' Tweet

This sounds like the company will be prioritizing video over other kinds of ads, but we'll wait and see how it shakes out.

Watch is Facebook's separate area just for video. It [Facebook] said the initial test it carried out showed that satisfaction improved by 18 percent when Ad Breaks were delayed. Live Ad Breaks will no longer support Profiles and will only support Pages with more than 50,000 followers after research showed Pages below this threshold were more likely to share live videos that don't comply with content guidelines. "Facebook is not. So you can make the argument that they're trying to increase total time spent", Wieser said in an interview.

Facebook has new deals with content producers that pay upfront for some high-quality videos.

This may help Facebook appeal to the YouTube's audience, most people don't think of the social network when they chose to search for a video. The Discover tab in Watch will also prioritise shows that people come back to.

Related News:

  • Black Friday delivers retail sales boost

    Black Friday delivers retail sales boost

    Overall, sales for the period September-November increase by only 1% on an annual basis, and these are the weakest data since May 2013.
    New iMac Pro Could Launch This Week

    New iMac Pro Could Launch This Week

    Like the iPhone X launch, Apple is letting YouTubers try out the new iMac Pro before every other tech publications. It didn't offer any updates on pricing or configurations, but last we heard, the machine will start at $4,999.
    BBC launches full voice service for Echo devices

    BBC launches full voice service for Echo devices

    The voice-activation will allow the user to operate them by saying, "Alexa, set an alarm for to time to song ". Only Fire TV will not support this feature for alarms.
  • Preschoolers fight over baby Jesus during nativity pageant in East Tennessee

    Preschoolers fight over baby Jesus during nativity pageant in East Tennessee

    It had amassed more than 182,000 shares and more than 6 million views as of Thursday afternoon. Benson said in her Facebook post, that has since gone viral, that she laughed until she cried.
    Health officials: Flu rampant in NY

    Health officials: Flu rampant in NY

    Earlier research estimated the death toll to range anywhere from 250,000-500,000 deaths from all illnesses related to the flu . At Baton Rouge General Hospital, staff says they have noticed the number of flu cases are up from a year ago .
    Tillerson: US willing to hold talks with NK without preconditions

    Tillerson: US willing to hold talks with NK without preconditions

    The South's army said separately on Wednesday it conducted a successful air-to-air missile firing drill from Apache helicopters. The White House and the State Department have at times seemed publicly at odds over their strategy to combat North Korea .
  • The best meteor shower of the year happens tonight

    The best meteor shower of the year happens tonight

    To find Gemini, look for the bright constellation Orion (easily visible due to the "belt" of three stars in a row). South Florida skies are forecast to remain clear and cool into Friday, the National Weather Service says.
    Twitter launches new threads feature to make posting tweetstorms easier

    Twitter launches new threads feature to make posting tweetstorms easier

    The company said in a blog post that it was inspired to create the tool based on what users were already doing. The change, according to Twitter , will be rolling out to the Twitter site and iOS app in the coming weeks.
    Nintendo Switch Tops 10 Million Units Sold

    Nintendo Switch Tops 10 Million Units Sold

    And here we are in the midst of said holiday sales and Switches are still flying off of shelves. According to an interview with Japanese publication Nikkei (via industry analyst Dr.
  • Crytek Hates Star Citizen and Squadron 42

    Crytek Hates Star Citizen and Squadron 42

    This is evident in marketing material for the game, which shows lines of code belonging to none other than CryEngine 3. All of the above is a huge problem for CIG, partly because most of these breaches have been in full public view.
    Number of H3N2 cases on rise in Grey-Bruce

    Number of H3N2 cases on rise in Grey-Bruce

    Children of all ages with a health condition that puts them at greater risk of flu are also eligible for the flu vaccine. Rigler said it takes about two weeks for the body to react to the killed virus in the vaccine to build up an immunity.
    Arsenal Confirmed Lineup vs Southampton: Mertesacker in for Mustafi

    Arsenal Confirmed Lineup vs Southampton: Mertesacker in for Mustafi

    Giroud signed a new contract at Arsenal in January and said in the summer that he was motivated to win more titles with the club. It took Olivier Giroud to save Arsenal's blushes in the 84th minute as he came off the bench to head home an equaliser.


Most liked

Which is better for the environment? Real or artificial Christmas trees
Plus, this gives the tree time to adjust from the cold temperatures outdoors, and not be shocked coming inside. Farmers did not have space in their fields to replant trees because the number of trees harvested were down.

Omarosa exits the White House with a dose of drama
Newman, 43, told GMA host Michael Strahan that she sat down with Trump's Chief of Staff John Kelly and resigned from her position. From left are, Omarosa Manigault , Trump, and then-Housing and Urban Development Secretary-designate Ben Carson.

Finisar Clarifies Apple Business Deal For Manufacturing Ramp-Up
It will only unlock your device when you look in the direction of the iPhone X with your eyes open. There have been rumors indicating that Apple will use the Face ID on upcoming iPhones and iPads.

Star Wars gadgets or collectibles you must own as a fan
I wouldn't call myself a super fan of the series, but I've seen all the movies and do enjoy the depth of the Star Wars universe. The limited edition variant will also be available in select European countries which includes Finland, Sweden and Denmark.

Theresa May suffers first defeat in Commons - in key Brexit bill vote
Theresa May has insisted she is "on course to deliver Brexit" as she tried to shrug off a Commons defeat on key legislation. Mr Grieve rejected the minister's attempt to buy off the rebels, saying it had come too late.

Lingering Lake Effect Snow Plus Arctic Cold
There may be some phasing with an offshore low heading into Saturday , but that will occur too late and too far north for us. The freezing temperatures appear to sweep across Britain on Friday and hold strong until Sunday afternoon.

Bing AI features add Reddit posts, multiple perspectives to search results
For example, if you use the assistant to buy tickets, it will suggest adding the event to your calendar, according to the release. Microsoft is now integrating additional artificial intelligence (AI ) technology into its search results and into Office 365 .

A blast of winter predicted for Wednesday
The second Alberta clipper could produce another few inches of snow across the region overnight Wednesday through dawn Thursday. The heaviest snow is expected between 3 PM and 7 PM.* ADDITIONAL DETAILS.Significant reductions in visibility are possible.

Turns out 'recommended' Premium gas doesn't do much
The fuel economy improvements recorded during AAA testing do not offset the potential extra cost to purchase premium gasoline. However, on the week, gas prices in these states are down at least two cents, while Californias price increased by a penny.

Scarlett Moffatt Praises 'I'm A Celebrity' Winner Georgia 'Toff' Toffolo
Rebekah Vardy also looked thrilled to be heading home, surrounded by her four children as she made her way to her flight. Iain Lee finished in third place on Sunday with Georgia "Toff" Toffolo and Jamie Lomas in the run up for first place.

South West punished by PDP because of 2015 elections - APC
Every member of this party as from this moment consider himself/herself equal shareholder in our common destiny. Dokpesi , who contested had rejected the results of the votes after Secondus was declared victor .

Latest Google Home Mini update bring back its side touch features
According to reports , the ability to start and stop playback by tapping the top part of the device is still inactive. In this role, you'll work on the next generation of Google Hardware to enable the best multi-touch user experience.

Pacquiao confirms talks with McGregor over possible bout
Apparently, Jeff Horn hit Manny Pacquiao harder in their fight in July than anyone may have realized. The match would also be the first fight of any kind for either fighter in some time.

Sarah Sanders shuts down CNN star Jim Acosta's grandstanding
At least 16 women have made such claims against Trump, all of them for incidents that occurred before he took office. The confrontation between the two didn't end there, as Acosta tried to asked Sanders to cite a "fake news" story .

Lebanon forces fire tear gas at protestors near U.S. embassy
Since Wednesday evening, massive protests have been held throughout the Middle East, as well as in Asia and Europe. Embassy in Beirut as hundreds protested President Trump 's decision to recognize Jerusalem as the Israeli capital.