Facebook Will Now Allow Users to Share Videos Featuring Licensed Music

Future Business

Facebook, Instagram, Messenger, and Oculus will allow users to legally incorporate songs from the Universal Music Group into their posts.

"There is a magnetic relationship between music and community building", said Tamara Hrivnak, Head of Music Business Development and Partnerships, Facebook.

The deals better position YouTube to launch its upcoming music streaming service.YouTube plans to launch a new music streaming subscription service, internally dubbed "Remix", in March 2018.

YouTube signed a long-term agreement with Universal Music Group and Sony Music, two of the world's top three record labels, Bloomberg reports.

In time, both parties say, the functionality will expand to "enable access to a vast library of music across a series of social features" and, eventually, they'll experiment on new music-based products for FB and its affiliates. Users can easily opt to watch music videos on YouTube for free, potentially making it more hard to convert some of its users into paying Remix subscribers.

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The other major record companies are nearing similar deals, sources tell CASHBOX, A joint statement from the company said the deals will "serve as a foundation for a strategic partnership roadmap that will deliver new music-based experiences online".

Terms of the agreement have not been disclosed, but it will span multiple years, changing the way consumers experience social media, and affecting how the music industry and artists will use social media to capitalize on their product. The deal will also include Instagram and Oculus.

And the big question - the reason music rightsholders are genuinely excited about Facebook going deeper on music, beyond any big cheques being waved at them - is what can Facebook do that *isn't* just another $9.99-a-month music-streaming service with or without a free tier?

With those tools in place and this new deal, Facebook is another step closer in its quest to be a destination for high-end video.

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