Ford will unveil 40 hybrid, electric vehicles within 4 years

Bullitt Ford Mustang 2018 Detroit auto show

By the end of 2015, the concern said it would invest 4.5 billion Dollars by the end of the decade, but now raises the investment and targets.

Mr. Ford said the company plans on delivering 16 fully electric and 24 plug-in hybrid vehicles to the public over the next five years.

"The 11 billion you're seeing means we're all-in now", Ford told reporters, adding that the only question is whether the customers will be there with them.

Ford also announced Sunday that by 2020, it would build a hybrid F-150 pickup, its bestselling vehicle. The rumours have a different opinion as they don't think that teaser is referring to the "MuSTang".

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Ford officials spoke after the company's big product launches of the, and.

General Motors, Toyota and Volkswagen have already outlined ambitious plans to offer more electric vehicles and also did General Motors who made his announcement last week about new driverless vehicle. Ford has been increasingly interested in electric and smart vehicles, so much so that last May, the company replaced chief executive officer Mark Fields with Jim Hackett, who was previously in charge of its self-driving auto subsidiary Ford Smart Mobility. "For us, it's not just compliance".

Not only are Ford officials trying to develop strategies for introducing electrification vehicles in North America, but they're working to harness the largest and most rapidly growing auto market in the world - China. "We want to make a statement about the company".

Since then, however, Ford has becoming increasingly focused on electric and smart vehicles. "Truck buyers are a demanding group, and it's probably a good thing that Ford has until 2020 to find a way to give them the best of both worlds".

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