Eat Timbits, not Tide Pods: Officials warn against 'Tide Pod Challenge'

Is the 'Tide Pod Challenge' a Real Thing?

In a a statement, YouTube said its community guidelines prohibit content that encourages risky activities that have a risk of causing physical harm.

Besides the potential for dehydration, Noble said consumption of laundry pods could result in burns to the mouth, throat and stomach. But some of the challenges put teens in the hospital, and many otherwise smart young people can't resist the idea their video could go viral, even with obvious risks.

For reasons that absolutely no one could explain, teens have been chowing down on Tide Pods (for bragging rights?) and posting the videos to YouTube.

Past year we learned that even when not ingested, single-load liquid laundry packets can be extremely risky, which is why a new social media challenge that prompts teenagers to eat the packets is downright terrifying.

"Our laundry pacs are a highly concentrated detergent meant to clean clothes", Tide said in a statement to USA Today.

In response to this, Tide were forced to release a safety with tips on how to store the detergent pods and keep them away from children.

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The colourful calzone concoctions are made to look like Tide laundry detergent pods, but the blue and orange swirls are made from cheese died with food colouring.

In the first 15 days of 2018 alone, the American Association of Poison Control Centers handled 39 intentional cases among 13- to 19-year-olds.

In early 2017, College Humor, a comedic content company, posted a video about eating laundry pods, reported News4jax.

With at least 10 deaths linked to ingesting Tide Pods, two being toddlers and eight being seniors with dementia, Acting Chairman of the Consumer Product Commission Ann Marie Buerkle, highlighted that "what started out as a joke on the internet" has gone too far. Over the weekend, it enlisted National Football League star Rob Gronkowski to appear in an official Tide video that gained millions of views on Twitter.

"While unintentional misuse by children five and under accounted for the majority of these calls, a recent trend among teenagers ingesting the packets - and uploading videos to various Internet platforms including video-sharing websites, social media and vlogging platforms - has caused significant concern among poison control centers", the alert reads. "Get teenagers to do their own laundry".

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