Apple reportedly cuts Q1 iPhone X production in half

Rejig in sales strategy: Ecommerce discounts on iPhones may soon be over

The new phones have not been given official titles yet, but the largest of the three; the 6.5 inch, is being dubbed as the iPhone X Plus by some.

Apple (NASDAQ:AAPL) will halve its iPhone X production target to 20M units for Q1 CY18, according to Nikkei Asian Review sources. Originally, around 40 million iPhone X units were set to be made over the next three months, but apparently this has now been knocked down to 20 million units.

Apple is reportedly cutting its production target for the iPhone X in half. At the end of December, analyst Zhang Bin from Sinolink Securities Co.

Kuo added that the refreshed iPhone X and iPhone X Plus will be nothing more than a tentative upgrade to the existing iPhone X, with the main exception being that the Plus variant will ship with 4GB of RAM - instead of 3GB - and either a 3,300mAh or 3,400mAh battery.

More news: J&K police charge Army unit, Major with murder

At the time, JL Warren Capital LLC had the numbers a little lower at 30 million, and said that iPhone X shipments in the first quarter of 2018 would be even lower.

Nikkei goes on to suggest that Apple could cut its forecast production of new OLED models for this year.

For those chasing a more premium device, Kuo believes Apple will release the iPhone XS and iPhone XS Plus models - the latter is tipped to have a massive 6.5-inch display, significantly bigger than the 4.7-inch display seen on last year's iPhone 8. The LCD version is expected to come in the price range between $650 and $750 and feature a 6.1-inch display. Following a downgrade to an investment recommendation for Sony last week, other iPhone X-related Japanese electronic parts manufacturers also saw their share prices decline. Every year there's some publication trying to make it sound like Apple's iPhone business is in trouble because Apple is adjusting for season order adjustment.

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