Bollywood actors are posing with pads to challenge taboos about menstruation

Padman challenge is accepted by the Padmaavat star as she was tagged by Akshay Kumar

Aamir Khan was challenged by the film's producer Twinkle Khanna, wife of the male lead Akshay Kumar.

With just a week away from 'PadMan's release, Akshay Kumar's team has come up with an innovative promotional strategy of posing with the sanitary napkin.

Mumbai: As Akshay Kumar's "Padman" release gets closer, the buzz around the movie seems to get stronger. Twinkle Khanna had challenged her Mela co-star and he gladly accepted it.

He in turn has challenged fellow stars Amitabh Bachchan, Shah Rukh Khan and Salman Khan.

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Aamir wrote, "Thank you @mrsfunnybones, Yes, that's a Pad in my hand & there's nothing to be ashamed about".

Aamir Khan not only took part in this awareness initiative but also passed on the challenge to other big names of Bollywood industry.

Directed by R Balki, "PadMan" will hit the theatres on February 9, and clash with Sidharth Malhotra-starrer "Aiyaary" at the box office. The PadMan challenge is trending very fast.

Aamir Khan who is now dawning the "Thugs of Hindustan" look, took to social media and shared a picture completing the "Pad Man" challenge on Friday. We can't wait to see who else will join the challenge! The chain was started by Arunachalam Muruganantham, the man on whose life the film is based. It chronicles the struggles of Arunachalam Muruganantham, who invented a low cost sanitary pad making machine and took the initiative to provide better menstrual hygiene conditions for the women of his family and those who could not afford sanitary pads.

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