Vivo's all-screen concept phone hides a pop-up selfie cam

This phone of the future has a pop up selfie camera and half-screen fingerprint scanner

While I admit, it's interesting to watch manufacturers continually shrinking the bezels on smartphones, smaller bezels aren't really a WOW factor for me anymore.

Because of the edge-to-edge display, Vivo had to redesign the earpiece speaker and the front-facing camera. Boom, that's your selfie camera. This means your ear needn't be in one specific spot when taking calls, it can touch any part of the phone - as we found when trying it out on a sample call. The Verge tested the sound quality in a demo video and said it was nothing exceptional in terms of quality, but that it got the job done. The concept design also debuts a claimed world-first half-screen in-display fingerprint scanner.

Built within the bottom half of the screen is a new multi-fingerprint sensor that can work with two different fingers at the same time.

Unfortunately, anyone hoping to get their hands on this phone will need to wait. The phone also has dual rear cameras. The futuristic design innovations in APEXTM are only a fraction of our innovation pipeline. Vivo seeks to address with new Screen Sound Casting Technology available on APEX which allows the display to function like a speaker and an earpiece.

So, when might the Vivo Apex hit store shelves?

But unlike the ready-to-use on-screen fingerprint scanning technology which was immediately adopted in Vivo's X20 Plus UD models launched in Beijing on January 25, the company did not elaborate on the technical challenges for mass production.

A globalsmartphone brand focused on introducing flawless sound quality and ultimate photography with cutting-edge technology, Vivo develops innovative and stylish products for young people.

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The fascia of the Vivo APEX is true full-view. The 8 megapixel front camera is hidden inside and slowly, in one second, slides out from the top when in use.

Like we already said, this phone is now a concept, and hence, we don't know when exactly will it be available in the market for purchase. Compared to other audio solutions for bezel-less smartphones, it conserves power, reduces sound leakage, and optimizes low to high pitch sound for a better and more balanced audio experience.

It's always nice to see a company that's willing to try new things and the APEX certainly looks like a killer device.

At the CES 2018, Vivo showcased the world's first smartphone with an under-display fingerprint sensor.

Apex is purely a concept, and Vivo says it has no plans to release an actual product in this particular form.

What do you think of the company's latest concept phone?

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