Apple's Tim Cook slams Zuckerberg over Facebook's privacy profiteering

Apple CEO Tim Cook criticized Facebook's treatment of users privacy in an interview set to air next week.                  James Martin  CNET

Tim Cook has criticised Facebook over the social media giant's recent privacy-hacking scandal.

However, he also said that self-regulation is the best thing companies could do, stressing how Apple made a decision to never use or sell the data of their customers.

He said that Apple (aapl) "could make a ton of money if we monetized our customer", referring to the practice of showing personalized ads to users based on information like their online behavior.

"We care about the user experience". We're not going to traffic in your personal life. I think it's - privacy to us is a human right.

"At stake is the data security of hundreds of millions of law-abiding people and setting a unsafe precedent that threatens everyone's civil liberties", he continued.

Speaking in an interview with USA network MSNBC and tech site Recode, the Apple chief executive said that while he believed tech firms should self-regulate, it was too late for Facebook.

"This is not something that we just started last week when we saw something happening", Cook said. "However, I think we're beyond that here, and I do think that it's time for a set of people to think deeply about what can be done here".

More news: Anti-Semitic murder of woman in Paris: suspects charged

When asked what he would do if he was in Facebook CEO Mark Zuckerburg's situation, Cook simply said he "wouldn't be in this situation" to begin with.

"What would do [if I were Zuckerberg]?"

When asked what he would do if he were in Zuckerberg's position, Cook replied: "What would I do? It's about Apple trying to do the right thing for its users". It all traces back to a personality quiz app that was installed by 300,000 Facebook users, and by granting the app permission to access contacts, it was able to amass a much wider collection of data. Now he has to deal with a #DeleteFacebook campaign that is trending, and is expected to testify before Congress on how something like this could happen in the first place.

"You are not our product", Cook declared.

However, Cook appears to have worked out that Apple's target market is not right-wing neo-conservative Christians in the USA bible belt, but young upwardly mobile kids in cities who have more money than sense and know little about technology.

"We've elected not to do that", Cook explained, according to Recode.

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