Sears to Sell Tires on Amazon

Sears expects the deal with Amazon will expand to more of its Auto Center stores

As part of the deal, Sears said its DieHard brand of tires are available on Amazon for the first time. The shares were up 17.0 percent at $3.23 in afternoon trading. This includes choosing which Sears store to have the tires sent to.

A customer chooses the tires he or she wants, out of any brand name, on Amazon. The program will begin at 47 locations, but Sears says it has plans to roll it out to every Auto Center around the country. After the initial launch the service is expected to quickly expand throughout Sears Auto Centers' more than 400 locations.

Amazon.com, Inc. (NASDAQ:AMZN) has thrown Sears another lifeline, and share prices of the latter responded accordingly. Customers can order tires on Amazon and then have them shipped to a Sears Auto Center where they can be installed when they bring in their vehicle.

"Kenmore is distributed nationwide on Amazon with in excess of 250 services and products and we are surpassing customer support degree expectations", Tom Park, president of Kenmore, Craftsman and DieHard makes in Sears Holdings, said in a statement.

More news: Israel missiles hit Syria military bases

Last Summer, Amazon announced that it would begin selling Kenmore home appliances on Amazon, with some integrated with Amazon's Alexa.

The spokesman said that there will be a standard installation fee paid to Sears.

Investors sure like the idea that Sears shld is looking beyond its struggling retail business to drum up new sources of revenue and places to sell products under its own brands.

Sears is meanwhile on the lookout for tactics to monetize other assets, because its earnings are in a steep decline overall and the organization gets a lot more than $1 billion of credit card debt coming due within the calendar year, according to financial statements. Last year, combined comparable sales at its Kmart and Sears chains fell 13.5% despite the closing of dozens of its weakest stores.

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