Amazon Prime members now get 10% off at Whole Foods

Amazon Prime Members Are Getting New Discounts at Whole Foods

"This new Prime benefit at Whole Foods Market is a flawless pairing of healthy and delicious food at even more affordable prices", an unattributed Amazon.com quote explains.

The discounted items will be labeled in-store with yellow "10% off" sale signs and "Prime Member Deal" signs.

The shoppers can enjoy the discounts by providing their phone numbers at the checkout or scanning the Whole Foods Market app. The app will also give customers exclusive deals and highlight the week's best offers.

Morgan Stanley analysts say the price break could actually make Whole Foods, often dubbed "Whole Paycheck" a less expensive option than most traditional grocery stores.

Amazon is giving Prime members a 10 percent discount on some sale items at Whole Foods markets, as well as weekly discounts on popular items. It won't be long before Amazon expands the number of participating stores, as it plans to launch these Prime incentives at all 365 Whole Foods stores across the USA later this summer.

An example of one of those weekly rotating specials recently was $10 off per pound of wild-caught halibut steaks.

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SEATTLE & AUSTIN, Texas- Prime members now save more at Whole Foods Market.

In a statement, Amazon Prime vice president Cem Sibay described the new discount program as "a ideal pairing of healthy and delicious food at even more affordable prices".

The new Whole Foods offerings will expand the universe of Prime benefits and help keep customers in Amazon's ecosystem for mutually beneficial results.

Combined with its evolving online grocery assortment, Amazon and Whole Foods remain as large a threat as ever to the industry.

Prime was created to make your life better every single day. It cut prices on bananas, milk and some other groceries; extended its 5 percent cash back Amazon rewards credit card to Whole Foods purchases; and has started to offer two-hour grocery delivery in several cities through its Prime Now service. Plus, customers can now shop for Amazon devices, such as Echo and Fire TV, while grabbing groceries at select stores. For more information, visit www.amazon.com/about and follow @AmazonNews. As the first national certified organic grocer, Whole Foods Market has over 470 stores in the United States, Canada and United Kingdom.

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