IHOP reveals the mystery of IHOb

IHOB IHOP

People admitted on social media that they weren't quite positive about the name change, though.

Meant to promote a new line of hamburgers as the restaurant chain tries to branch out from its breakfast niche, the switch is part of a marketing campaign and not an actual rebranding, company officials told CNN.

"Dear Internet, we abbreciate your batience", the pancake burger chain tweeted. But IHOP - sorry, IHOb - wants to be known as a place to get lunch and dinner, not just breakfast and brunch.

If you guessed that the "b" stood for burgers, you would have been correct. It doesn't seem like any of the restaurant chain's original items will be changed or replaced as a result of the new burgers. Speaking with CNN, President of IHOP Darren Rebelez stated, "We are definitely going to be IHOP".

The seven new menu offerings, collectively referred to as the Ultimate Steakburgers, were available at the Westminster location Monday, advertised by window clings and a stack of crisp IHOb menus near the cash register.

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While restaurants like IHOP are able to get customers through the door in the wee morning hours, keeping them coming after 11 a.m. has been a struggle.

IHOb has been fairly silent on whether this is a permanent change or not, but it's a fairly good bet that it's just a temporary change to launch the new line of burgers. But, Rebelez assured, the vast majority of the almost 1,800 other locations will still go by IHOP.

In fact, most people felt like the "b" was probably going to stand for "breakfast", which would have made a lot of sense. After all, the International House of Pancakes serves more than pancakes.

IHOP's website now features the IHOb logo - but the site's URL remains the same, and its business descriptions and statements continue to list breakfast as a main priority.

Burger joints, meanwhile, fired off blistering tweets about IHOP's change. They will still be officially called "IHOP".

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